Centre for Sustainable Fashion (CSF) has been working with the team at Kering to develop innovation for sustainability in LCF students across communications, design, and strategy. From a pool of applicants across BA and MA courses, we worked with the most creative and rigorous thinkers, makers, and practitioners through a programme of mentoring and coaching.
Six finalists were selected for their standout work in response to briefs from Stella McCartney and Alexander McQueen. Prior to the announcement of 2015's winners, we caught up with each of the changemakers selected as finalists to hear more about their innovative ideas – in this blog we speak to Martin Brambley. The winners of the Kering Award for Sustainable Fashion receive €10,000 and a paid internship at the brand.
Finalist – Martin Brambley
BA Fashion Design Technology: Menswear student Martin Brambley adopted a collaborative design model to experiment and develop new prototypes for non-woven materials that make use of pre-consumer waste.
‘Alexander McQueen customers expect more than just aesthetic qualities from the garments they purchase.’
The outcomes demonstrate viability for large-scale production and suitability for the identified brand of McQ. The design journey that Martin has taken has enabled a new partnership with the National Innovation Research Institute to develop his bonded materials and the selection jury were particularly impressed by his naturally inquisitive and entrepreneurial approach to design. The Award programme has nurtured Martin’s skills in technical development, communication and presentation with striking outcomes that show great potential for application to fashion design.
Through the Award, Martin worked with experts from the CSF and with Sarah Needham, Sustainability Manager at Alexander McQueen, to offer unrivalled insight to the ways in which we are developing technological innovation in designers to create new possibilities and empower change in the fashion system.