girl wearing jumper whilst smiling

LASTING asks the question: How can the lifespans of consumer goods be increased? 


The question is critical because evidence suggests that longer lasting products lead to less materials extraction, lower levels of pollution, and less energy use in all the phases of a product's life, including transportation. 


Yet despite this, product longevity has been largely absent in the environmental discourse and public debate, nor does it figure on the top of the agendas of industries or private households. Indeed, the present system encourages replacement of existing goods with new products rather than maintaining, repairing or adjusting the current ones. 


Through studying clothing and textiles, furniture and home appliances, LASTING will investigate how to keep the value of products, materials and resources high for as long as possible through a holistic approach including policies and regulations, production and design, and consumer practices. It will also promote lifespans of products as a crucial element of the environmental discourse, and by influencing central actors and decision makers to implement effective political means enforcing product quality and consumer rights. 

LASTING: Sustainable prosperity through product durability

LASTING investigates durability as one of the most promising strategies towards more sustainable consumption. 

Interdisciplinary Project Team

The project will generate interdisciplinary knowledge between the fields of social science and natural science to measure the significance of product durability. Moreover, it will unite businesses that focus on product durability, develop new ideas and prospects, and demonstrate how lifespans can be part of a sustainable business models. 


The interdisciplinary nature of the research is supported by a strong consortium from academia, two environmental organisation, and six industry partners. 

Project Objectives

Projected project outcomes for LASTING include:  

  • The provision of actions for durability 

  • Strategies to reduce waste and promote sustainable growth with longer product life spans, and thereby contribute to a sustainable and resilient future for clothing and textiles, furniture, and household appliances. 

Contact for the project 

Professor Kate Fletcher, Professor of Sustainability Design & Fashion and Work Package Lead