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Portrait of team member

Kaye Carmichael

Sustainability Marketing Consultant, Freelance (previously YNAP)

I’m Kaye, a luxury and fashion marketing consultant specialising in 360 communication strategies and brand management. I’ve worked for a number of global brands including NET-A-PORTER, Michael Kors, Mulberry and Harrods. During my time in the sector I became increasingly aware of its environmental and human impact. This inspired me to shift the focus of my work to drive positive change within the industry, working with brands and on projects that share this objective.


My current consulting work uses my skills as a marketer including developing strategy, delivering innovation, and leading both customer and internal engagement. In a bid to shape the future of the industry and share my practical knowledge I also periodically lecture at LCF and Ravensbourne.


I have an MBA in Luxury Brand Management at ESSEC University and in 2020 completed the Cambridge Institute of Sustainability Leadership course in Business Sustainability Management.

What does stewardship mean to you?

Daffodils are a symbol of hope, renewal and resilience, which are all key elements of stewardship. Welcoming them with open hands represents a key goal of stewardship for me - people and planet thriving in harmony together.

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