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fashioned from nature illustration of cl

Fashion Futures 2030 seeks to elicit citizen, fashion industry professional, university and school student engagement in and response to a re-conceptualization of fashion in an ecological context. Using scenario planning and speculative design, four future scenarios depict what the world and fashion might look like in ten years’ time and the relationship between fashion, nature and human action. The scenarios are brought to life using film, short and long version texts and ideation toolkits. From Gregory Bateson’s premise that the world is created from our imagining, the project invites its audiences to explore how they might contribute to realizing the means to live well in nature, through fashion. The project was originally conceived by Dilys Williams, as part of the Fashioned from Nature commission by V&A Museum, London. It has subsequently been developed into a range of applications in fashion businesses, university and school curriculum.

Fashion Futures 2030

Fashion Futures 2030 (FF2030) has been created and realised using film, text and ideation toolkits. The project invites audiences to imagine how fashion practices can contribute to ways to live well together in nature.

Fashion Futures 2030 in action

Fashion Futures 2030 offers four narratives on fashion and sustainability using scenario planning methods and speculative design techniques. These provocations form the basis of ideation and teaching tools, which have been developed for university students, fashion industry professionals and school learners (in three different toolkits.) These resources offer a framework for imaginative design, product development, strategy building and personal and professional development of the understanding of the climate emergency and social injustice, brought to life in recognisable and understandable ways.

Project Objectives

Following on from the initial outputs exhibited in V&A Museum as part of Fashioned from Nature, where over 17, 000 visitors were able to engage with the interactive displays, the project has developed new iterations: 


These resources have been applied in a range of HE educational settings. The educators and industry toolkits were launched as part of Copenhagen Fashion Summit 2019 and the schools toolkit in Arbeit Studios, Leyton Green. 

Project Team

  • Dilys Williams, Professor of Fashion Design for Sustainability at Centre for Sustainable Fashion, UAL

  • Francesco Mazzarella, Research Fellow in Fashion and Design for Social Change at Centre for Sustainable Fashion, UAL

  • Laetitia Forst, Supplementary Researcher, UAL

  • Renee Cuoco, Project Manager at Centre for Sustainable Fashion, UAL

  • Mina Jugovic, Project Assistant at Centre for Sustainable Fashion, UAL

  • Julian Stadon, Interaction designer 

  • Camilla Palestra, Curator of Waltham Forest installation 

Contact for the project 

Professor Dilys Williams, Professor of Fashion, Design and Sustainability, and Director Centre for Sustainable Fashion, UAL



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