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Environmental impacts from the clothing sector have increased rapidly within the last 30 years, with clothing consumption as an important driver due to the large volumes of clothing that are produced, used and disposed of. Yet, research on clothing consumption, and knowledge of how clothing is used and how this affects the total volume of clothing, is limited. In CHANGE, we will investigate what is most essential to reduce the environmental impact of clothing: reduce the amount of clothing that is produced, acquired and disposed of.

CHANGE

CHANGE, investigates what is most essential to reduce the environmental impact of clothing: reduce the amount of clothing that is produced, acquired and disposed of.

Project focus

CHANGE will concentrate on two important elements in clothing consumption. One is to be properly dressed for the occasion, and the other is clothing standards related to the expectation of variety of garments. Where do these ideas come from? And how have they shaped our clothing habits over the last 200 years? We will look at why and how we change clothes between different occasions and the expectation and desire for variety of garments. The project objective is to improve our knowledge of how clothing volumes can be reduced by increasing the understanding of how people use clothing and how this has developed over time. The project will mainly study Norwegian clothing consumption through quantitative and qualitative wardrobe studies of couples. These will contrast with other wardrobe studies in and outside Europe.

Project Objectives

By looking at the connection between the individual consumer's practices and different clothing standards, and the consequences this has on an overall level, we will contribute with knowledge and theoretical concepts that bring consumption – the use of clothing - into debates and politics about clothing and the environment.

Project Team

  • Ingun Grimstad Klepp, Consumption Research Norway SIFO, OsloMet

  • Kirsi Laitala, Consumption Research Norway SIFO, OsloMet

  • Vilde Haugrønning, Consumption Research Norway SIFO, OsloMet

  • Irene Maldini, Amsterdam University of Applied Sciences

  • Prof. Kate Fletcher, Centre for Sustainable Fashion, UAL

  • Else Skjold, Royal Danish Academy of Fine Arts

  • Liudmilla Aliabieva, Moscow University, Russia

  • Bjørn Sverre Hol Hagen, Universitetet I Oslo

  • Anno Museum, Stockholm University

  • Marie Ulväng, Stockholm University

  • Tone Skårdal Tobiasso, Stockholm University

Contact for the project 

Professor Kate Fletcher, Centre for Sustainable Fashion, UAL

 

Email: k.t.fletcher@fashion.arts.ac.uk

Funders

The project has been awarded 12 million from the funding scheme – Ground-breaking Research (FRIPRO) from the Research Council of Norway, from July 2021-2025.