EJF POP UP shop this weekend
June 10, 2009 by nina
In what is surely an event to delight fashion-lovers everywhere, the rumour of a surprise POP-UP shop by Carnaby Street selling Luella, Giles Deacon, Zandra Rhodes, John Rocha, Betty Jackson, Christian Lacroix and Allegra Hicks exclusive organic t-shirts for charity, is TRUE.
On Friday 12th June for three days only ‘White Gold’ will open its doors at 13 Newburgh Street, London W1 and shoppers will be able to bag this summer’s must-have charity t-shirts.
Sported by models and celebs including Lily Cole, Sophie Ellis Bextor, Nic Hoult and Ashley Jensen, the t-shirts, created by sort-after designers including Luella, John Rocha, Giles Deacon and Allegra Hicks and produced by the Environmental Justice Foundation (EJF) will be sold in aid of the charity’s work ending forced child labour and environmental abuses in cotton production.
Opening of the ‘peace out, summer love’ themed shop coincides with ‘World Day against Child Labour’ and is part of the “Swinging 60s” Carnaby Street celebrations making the iconic British destination famed for youth culture and fashion the perfect spot to mark the occasion.
Alongside the designer collection will be the UK preview of a new photo exhibition from the cotton campaign and regular screenings of award winning short film “White Gold the true cost of cotton”.
The exclusive T-shirts are produced on organic and fairly traded cotton and printed with organic certified inks. Mens and womens styles will be available on a first come first served basis – doors open on Friday at 10am and stock is limited.
In a fun environment shoppers will be invited to ‘feel the love’ and bag a bargain with credit-crunch defying prices of only £25 each for designer-chic t-shirts. It’s ‘must-have’ fashion that really doesn’t cost the earth!
White Gold, 13 Newburgh Street, London W1F MAP (parallel to Carnaby St)
Cash and Cards (not Amex) accepted
Friday 12th June 10am-7pm
Saturday 13th June 10am – 7pm
Sunday 14th June 12 – 6pm
