So for once I clicked through to the e-tailer’s online magazine to see what they had to say. Their nine page spread entitled ‘Ecopedia’ profiles a number of designers that they stock that all have sustainable credentials of some sort – grown up knitwear from Bamford, punky jewellery from Daisy Knights and luxe jersey from Bassike. Some nice pieces mixed in with a few yawns, all rounded up with everyone’s favourite eco-stars. Yes you guessed it Natalie, Stella and Cameron all make an appearance with their hybrid cars and vegan diets. Now aren’t you inspired to buy that organic cotton tee?
Some of the highlights:
Some of the editorial was a little bit too cliched for my liking though… time to offer the net-a-porter shopper a bit more credit in terms of her understanding sustainability. Eco-tips really should have moved on from ‘never use plastic bags when shopping’, and who came up with this beauty?
‘Want to save water whilst on vacation? Try swimming in the sea instead of a shower. The salt and sand are natural exfoliators!’
Slow day in the office, girls? All credit to you for promoting some interesting designers and highlighting some of the good work they are doing but PLEASE less of the eco-washing.