TNS is a global market information and insight group. These findings are based on an annual TNS Workdpanel Fashion Survey conducted in June 2008, collecting the options of 7,000 demographically representative British individuals.
According to the latest Ethical Clothing Report from TNS Worldpanel Fashion:
· Three quarters of Brits say ethical considerations are important when making a purchase, more than ever before.
· Over half of consumers are skeptical of ethical claims made by certain retailers and manufacturers.
· Community benefits are more important than environmental concerns.
Three quarters of Brits say ethical considerations are important when making a purchase, up sharply from 59% last year, and one third (33%) of consumers say they are prepared to pay more for ethically produced clothing and footwear.