THE BULLETIN
Dilys Williams commentates Kenzo AW13 at SHOWstudio
March 4, 2013 by Charlotte
On 3rd March 2013, Dilys Williams, Director Centre for Sustainable Fashion, and Lainey Sheridan-Young, Natalie Theo, Rosanna Falconer and Lou Stoppard met to discuss the Kenzo Womenswear AW13 catwalk show in London.
The brand, launched in 1970 by Japanese-born designer Kenzo Takada, has undergone a complete transformation in the last two years since Opening Ceremony founders Humberto Leon and Carol Lim were appointed as the new creative directors in 2011. As Rosanna Falconer, Head of Digital at Matthew Williamson said, this has given a unique opportunity to revive the brand through developing successful collections from a buyer’s perspective.
Dilys was able to bring a unique viewpoint to the discussion, sharing ideas about the relationship between designer, product, and wearer, and the new role of the designer.
“The role of the designer in communicating something that has often been very personal has really changed, and a lot of new designers are really understanding the importance of communicating as part of the creativity… it’s part of the creative process and I think you see that with these guys [Kenzo].”
When asked about the culture of the ‘It’ piece, Dilys observed that “people aim to create an identity to their work which is something that goes beyond just the cut and the make of it, the whole ethos of their brand.”
Dilys perfectly summed up the show when she said “fashion is an intuitive thing, it’s not a mathematical process.”
“They’ve brought together great people working with them and hopefully that’s what will keep it looking fresh all the time.”
You can find out out more about the show and the day here.
