i-Sustain V
October 4, 2011 by alex
Heritage has been a buzzword in fashion marketing for the last few years, particularly in the menswear market. The concept of brands that are firmly rooted in Britishness seems to strike a chord and the likes of Pringle, Burberry and Barbour have been reaping the rewards. This month i-sustain is asking what it means to be a ‘British brand’ and questioning whether Made in the UK is the sustainability solution read more …
