adamo is a range of unique and limited edition clothing designed and produced by Antonio Gianasi in East London using reclaimed materials.
Born in 2009 from a keen interest in image and design, adamo developed instinctively through involvement in art and fashion.
adamo advocates handmade and home-made as metaphors for individuality. They translate into craft-based production and a non-corporate attitude. The basis of each collection is primarily driven by the pleasure of making and the excitement of change.
At its premise, adamo operates with a concern for minimal waste, recycling, micro and local production.
adamo’s latest collection is based on the idea of lines as a definition of design and language, also as borders and confinement. In a blood or clothing line or as a military operation.
“Being part of the CSF Business Support Programme, has enabled the brand to strengthen its ethos, helping it turn towards becoming a viable business and therefore improving its scope for success as a sustainable fashion label.”
- Visit adamo