frillybylily was founded in May 2006 when Lily started selling at Portobello Road Market. Since then frillybylily jewellery has been sold online, in independent boutiques across the country and Urban Outfitters stores.
Ethical sourcing and manufacturing is fundamental to frillybylily; it defines the business, and can be more challenging.
All jewellery is hand made from reclaimed materials sourced in and around London, often from charity shops and community car boot sales. Finding rare ‘frilly bits’ to make the jewellery takes time.
frillybylily is not designed into collections. Instead pieces are dependent on the materials found on a weekly basis. This means most frillybylily jewellery is completely unique.
frillybylily has been featured by BBC Radio, Grazia, Cosmopolitan, Trinny and Suzanna’s Bible and The Independent amongst other publications.
“As a result of the CSF Business Support Programme I have created new labels that are used in display and packaging, which have been really successful in communicating what I do and adding value to my product.”
- Visit frillybylily