Profiling Business
Vassilisa
Vassilisa is a luxury fashion label named after the classic Russian fairytale heroine “Vassilisa the Beautiful”, who encompasses the beauty, magic and femininity that lay at the heart of the brands aesthetic concept.
Vassilisa brings clients a newfound fairytale beauty. Vassilisa plays on heritage and folklore through stunning and inspiring women’s collections of clothes and accessories.
Unique style is based on meticulous research and modern interpretation of myth, history, art and symbolism.
Vassilisa is a darling of “those in the know” editors and buyers: Vassilisa appearing in Vogue (UK, Russia), Elle (USA), Tatler (UK, Russia) and on the cover of Women’s Wear Daily, with orders from some of the world’s most high-end stores including: CoutureLab (London), Tearose (Milan), Satine (LA) and LVMH LeBonMarche (Paris).
Twice a year, Vassilisa supplies an international elite clientele with bespoke designs and limited edition pieces: fine silk chiffon dresses, feminine skirts and signature caftans. Pure silk scarves have quickly become bestsellers, their success determined by the special quality of the materials and finishing, as well as by highly individual authentic prints. The design process based on a sketchbook method includes research of Russian iconography, cinema, modern art and architecture, producing original limited edition prints with distinctive animalistic, floral and geometric motifs.
Nadja Solovieva, the designer behind the brand, graduated from St Martin’s BA (Hons) in fashion design and trained in Vivienne Westwood’s and Alexander McQueen’s studios. Nadja believes in “Slow Fashion” – the concept that recognizes individual design of artistic quality over mass-market production, focused approach and personal relationships with people involved in the process of creation. Nadja serves exclusive clientele with beauty that sustains through the changes of season and trend.
“The program clarified many things for me and my business and helped me to understand myself better. I clearly saw that I have an interest in luxury and the sustainability aspect of luxury, rather than trend and fashion as such. I have always tended to use materials as efficiently as possible, and make sizes which make use of fabric most efficiently, rather than traditional sizes, which generate cut off waste. I am passionate about working with old world/ European smaller manufacturers and having a personal relationship. I discovered I belong to a slow fashion movement. I believe in meaning and depth in design.”
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