THE BULLETIN
Ecouterre's feature on Shared Talent India
November 8, 2010 by Cath
Shared Talent India Helps Designers Source Sustainably by Amisha Ghadiali
Think of India and bright colors, delicate embroidery, and beautiful fabrics will undoubtedly flash in your mind’s eye. Indian textiles and craftsmanship (embroidery, brocade, hand-painting) are not only a vital part of the vast country’s culture, history, and social identity, but they also play an indelible role in the story of garments all over the world. Over 40 percent of fashion in the U.K., for instance, has at some point in its production been worked on in India. In response, the Centre for Sustainable Fashion (run by London College of Fashion) has launched Shared Talent India, an initiative designed to create a dialogue about sourcing sustainably in a nation where textiles and culture are intertwined—and nearly a third of its people live below the poverty line.
