DIYcouture is a brand intent on physically intervening to help the high call the low end of fashion into question, and vice versa. The London-based label was founded by Rosie Martin in 2009.
The DIYcouture collection functions differently from all others. Rather than purchasing a garment, the DIYC customer purchases a set of instructions that enable them to make the garment themselves. All the garments in the collection are simple, classic pieces that can be made in an almost endless number of ways, depending upon the individual’s desires. The books are very easy to use. They employ uncomplicated language alongside colourful diagrams and photographs so that putting clothes together is simpler than folding origami.
DIYcouture aims to help people unleash their creativity, building one-off garments that break the mould. It is the antithesis of fast-fashion, helping people to produce garments that are precious, rather than disposable.
DIYcouture hopes that when a garment is made from scratch, with a textile that has been chosen from the roll, it will become something that is loved and treasured forever, rather than joining the worlds growing piles of landfill.
The DIYcouture books allow people to access personally tailored clothing that is affordable, and affordable clothing that is none-exploitative.
“I really enjoyed the business support course and also learned a lot from it. I met a jewellery maker on the course whose pieces I have used in a photoshoot already. I hope to use pieces from other people I met on the course to style future shoots (bags, shoes, jewellery).
I learned a lot about modern sustainable fabric and new technology that is being used to make environmentally friendly fabric. DIYcouture is sort of a love letter to fabric – I would love more people to feel confident enough to see fabric shopping as something as natural as clothes shopping. I would love to use DIYcouture as a tool to increase demand for ethical fabric so this information was really useful to me.
The third thing I learned was the importance of opening up the story of my products. I made this ‘History of a Book’ page on my website as a direct result of the CSF course.”
- Visit DIYcouture