Profiling Business
House of Bilimoria
Shilpa Rajan is the designer and founder of House of Bilimoria which debuted at London Fashion Week in 2008. Shilpa was born into a family of tailors and so was immersed in the techniques of tailoring from a very early age.
After graduating from the University of Portsmouth in 2005 with a BA (Hons) Design for Fashion & Textiles, she decided to launch the House of Bilimoria. The label’s ethos is to create beautiful timeless pieces that will be incorporated into woman’s wardrobe for many seasons. Additionally the House of Bilimoria aims to revive all of the beautiful and traditional techniques that are fading away in ‘fast fashion’.
“Enter into a world of Eastern Elegance paired with classic cut. A functional glamour that is timeless and well-crafted. For the fast paced, working, moving and living…”
The brand has been developed with ethical credentials across both the ready to wear and bespoke ranges. The carefully selected textiles for the collections are sourced from India, Cambodia and Malaysia in combination with fair trade, end-of-line and recycled fabrics wherever possible, including stunning recycled saris. Manufacturing is all London based, using traditional dressmaking and tailoring techniques.
House of Bilimoria currently accepts direct orders as well as being stocked online at Les Trois Enfants.
The images in the gallery show the latest capsule collection which explores fabric manipulation worked into very wearable pieces. This range will be launched for Autumn/Winter 2010 and will run on as it has been created as a trans-seasonal collection.
House of Bilimoria is currently developing a new capsule collection for AW 11/12 using recycled sari embroideries.
“The Business Support Programme has benefited my business in numerous ways. What stands out for House of Bilimoria is the support and guidance throughout the seminars that enabled us to really define our brand and what we stand for within the ethical/ sustainable umbrella.
As well as this the programme has given great confidence in the routes to take, step by step to make a viable business as well as just being a new designer brand/ label.
Incorporating these elements into the business has meant finding new ways of sourcing materials, as well as taking a well rounded and defined approach to the brand and business that we are implementing now.”
- Visit House of Bilimoria
