Trousers London « Centre for Sustainable Fashion

Profiling Business

Trousers London

The denim market is enormous and caters for almost every section of society; whether it’s ASDA George or Armani, denim is bound to be a feature of almost every wardrobe. Into this crowded market come an exciting new premium denim brand; Trousers London, offering small run, directional design in raw organic denim.

Despite their mass-market appeal jeans are still very personal, everyone has a pair of jeans they love, that they’ve worn in, that fit them and make them feel comfortable and confident. Trousers London offer a truly personal denim experience; unusual cuts and careful details, such as printed silk pocket linings, give the jeans an edge on many premium denim lines. Each pair is limited edition and has a serial number in the label to prove it. These are jeans you want to keep!

Sourcing organic cotton from Turkey and working with a denim mill in Italy, the four directors of Trousers London began by producing an initial collection of four styles, which they have since expanded to ten. All the denim is raw avoiding the damaging environmental effects of many commercial denim washing and distressing processes; however if you want to truly personalise your jeans, Trousers do offer a one off denim washing service, creating exclusive looks for special customers.

The brand is makings serious in roads in the Japanese market and with some new styles, expect to see Trousers London in a variety of UK boutiques over the next year.