March 17, 2009 by swin
Goodone targets breast cancer
with a twist on the traditional charity T-shirt
This April, award-winning fashion design company Goodone will launch an exclusive black and white dress made from recycled Fashion Targets Breast Cancer T-shirts, in support of this leading charity fashion campaign from Breakthrough Breast Cancer.
Previewed at London Fashion Week ‘Spring/Summer ’09′, the limited edition Fashion Targets Breast Cancer dress, an on-trend body con dress with bold black and white panels and stitch detailing, is part of a collection from Goodone, the sustainable design company with an edge, known for producing innovative, one-off clothing made from hand-picked, locally-sourced, recycled fabrics.
Each of the dresses will be handmade in the Goodone studios and by social enterprise projects in Cape Town and London. Not only will profits go back to the social enterprises, but the dress also carries a 30% donation to Breakthrough Breast Cancer, the UK’s leading charity committed to fighting breast cancer through research, campaigning and education work
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Nin Castle, Creative Director at Goodone, says, “The dress we’ve created in support of Fashion Targets Breast Cancer embodies Goodone’s signature style of creating new, unique clothing from the old. Not only is the dress sexy but also incredibly wearable and will flatter a range of body shapes. We’re thrilled to not only be reusing past T-shirts from this fashion campaign in an innovative, fresh way but at the same time to be helping raise vital funds for the crucial work of Breakthrough Breast Cancer.”
The limited edition dress will be available to buy online from early April to coincide with the launch of the Fashion Targets Breast Cancer (FTBC) 09 campaign. This year the FTBC collection is made up of bespoke fashion items from retailers including M&S, River Island, Topshop, Warehouse, my-wardrobe.com, Coast and Laura Ashley who have also created ranges inspired by this year’s campaign colours of black and white.
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For more information about Goodone:
contact Nin Castle on 0207 249 01 99 or email info@goodone.co.uk
For more information about Fashion Targets Breast Cancer contact Jessica Armstrong on 020 7280 4297 or email jessicaa@breakthrough.org.uk
